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2024 — 2025

Influencer Marketing Management Tools, B2B, SaaS

Designing viral loops that encouraged sharing, building a browser extension as a new distribution channel, and supporting launches across platforms like Product Hunt.

GrowthPlugin
Influencer Marketing Management Tools, B2B, SaaS — hero screenshot

Design for Growth

Based on our previous product, we already got some paid users, across East Asia, Europe, and the US. Include Flap, DOEX, PrismX, Chainfir Capital…etc.

While validating our "all-in-one marketing platform" idea with users, we realized that among all the features, the Influencer Matcher delivered the most value. So we decided to focus on it and turn it into an independent product.

At the same time, we explored distribution by launching on Product Hunt and building a browser extension.

Here, we also designed a sharing flow that lets users share their curated lists, helping the product grow organically.

All-in-one marketing platform case study here → Link

Growing3 - Influencer Matcher launch page on Product Hunt
Growing3 - Web3 Influencer Marketing Tool listing on the Chrome Web Store

High-Fidelity Designs in 1 Month

Based on the existing design system I built before, we were able to quickly translate workflows into market-ready designs within 1 month this time (last product was 6 months)

Here are some key flows to streamline influencer outreach:

1
Search & Discover — Find and filter influencers that match your niche and goals.
2
Analyze Follower Networks — Explore followers and followings to build a tailored influencer list.
3
Track Keyword Mentions — Identify influencers talking about your chosen keywords on X (Twitter).
4
Bulk Outreach — Contact hundreds of influencers at once to save time and scale outreach.
5
🦠 Share Curated Lists — Easily share influencer lists with teammates or other users.

Responsive, dark/light mode

Responsive, dark/light mode, ensure accessibility and comfort across different devices and environments.

Browser Plugin

Enables users to manage influencer outreach without switching between multiple platforms.

Published on the Chrome Web Store as a marketing channel to increase exposure.

Figma File

Organized design system and responsive layouts.

🔗 Figma files

Password: sleet-halo-weight-herbs

Figma file showing the Influencer Matcher design system and responsive desktop, tablet, and mobile layouts

Takeaways

As a designer, this project pushed me to develop rapid prototyping skills—I learned to build interactive prototypes and design plugins that could be tested immediately with users, accelerating the feedback loop dramatically.

I also honed my ability to design for two different goals simultaneously: refining existing user flows while exploring entirely new features. This dual-track approach became essential for growth-stage products where you can't just optimize or just innovate—you need both.

Most importantly, I learned that designing for sustained engagement requires thinking beyond launch moments. Features need built-in mechanisms that encourage ongoing discovery and sharing, not just initial adoption.