Growing3/ 2025
Turning Web3 Ad Ops Into a Scalable SaaS Product
Designing an MVP from 0 to 1 to help Web3 marketers automate and manage AD campaigns with ease.
Growing3/ 2025
Turning Web3 Ad Ops Into a Scalable SaaS Product
Designing an MVP from 0 to 1 to help Web3 marketers automate and manage AD campaigns with ease.
Growing3/ 2025
Turning Web3 Ad Ops Into a Scalable SaaS Product
Designing an MVP from 0 to 1 to help Web3 marketers automate and manage AD campaigns with ease.
🧩 Overview
When the team approached me, they already had paying clients using their algorithmic service manually. They needed a designer to turn this technical, service-based workflow into a self-serve platform—something intuitive enough for non-technical marketers, yet powerful enough to manage complex Web3 campaign logic.
Product Vision
A SaaS platform that enables Web3 teams to run targeted ads through direct X (Twitter) integration—streamlining cohort targeting, campaign automation, and performance tracking.
🧩 Overview
When the team approached me, they already had paying clients using their algorithmic service manually. They needed a designer to turn this technical, service-based workflow into a self-serve platform—something intuitive enough for non-technical marketers, yet powerful enough to manage complex Web3 campaign logic.
Product Vision
A SaaS platform that enables Web3 teams to run targeted ads through direct X (Twitter) integration—streamlining cohort targeting, campaign automation, and performance tracking.
🧩 Overview
When the team approached me, they already had paying clients using their algorithmic service manually. They needed a designer to turn this technical, service-based workflow into a self-serve platform—something intuitive enough for non-technical marketers, yet powerful enough to manage complex Web3 campaign logic.
Product Vision
A SaaS platform that enables Web3 teams to run targeted ads through direct X (Twitter) integration—streamlining cohort targeting, campaign automation, and performance tracking.
👩🏻💻 My Role
I first joined as a contract product designer focused on the MVP. But as I dug deeper, I spotted strategic UX gaps that could block growth. My proactive approach led to a full-time position, where I contributed across product, design, and early-stage validation.
Key responsibilities:
Supported product discovery and competitor research
Designed MVP UX for first proof-of-concept (POC)
Ran wireframe testing sessions with early users
Built the design system and visual branding
👩🏻💻 My Role
I first joined as a contract product designer focused on the MVP. But as I dug deeper, I spotted strategic UX gaps that could block growth. My proactive approach led to a full-time position, where I contributed across product, design, and early-stage validation.
Key responsibilities:
Supported product discovery and competitor research
Designed MVP UX for first proof-of-concept (POC)
Ran wireframe testing sessions with early users
Built the design system and visual branding
👩🏻💻 My Role
I first joined as a contract product designer focused on the MVP. But as I dug deeper, I spotted strategic UX gaps that could block growth. My proactive approach led to a full-time position, where I contributed across product, design, and early-stage validation.
Key responsibilities:
Supported product discovery and competitor research
Designed MVP UX for first proof-of-concept (POC)
Ran wireframe testing sessions with early users
Built the design system and visual branding
Tools
Figma
Calendly
Notion
ChatGPT
MidJourney
StoryLane
Team
🧠 1 Product Manager
🎨 Me (Product Designer)
💻 1 Engineer
🚀 2 Co-founders
Tools
Figma
Calendly
Notion
ChatGPT
MidJourney
StoryLane
Team
🧠 1 Product Manager
🎨 Me (Product Designer)
💻 1 Engineer
🚀 2 Co-founders
Tools
Figma
Calendly
Notion
ChatGPT
MidJourney
StoryLane
Team
🧠 1 Product Manager
🎨 Me (Product Designer)
💻 1 Engineer
🚀 2 Co-founders
🔍 Discovery & Market Research
To validate the opportunity and identify key differentiators, I conducted:
Demo calls with competitors and related products
Ad management platforms (e.g., Meta Ads Manager, Twitter Ads, Google Ads)
Marketing automation tools (e.g., HubSpot, Mailchimp, ActiveCampaign)
Customer Data Platforms (CDPs) (e.g., Segment, Amplitude, 神策數據)
Growth marketing tools (e.g., Branch, AppsFlyer, Mixpanel)
Web3 marketing dashboards (e.g., DappRadar, Galxe, Zapper)
Analysis of public customer reviews from G2 and X
Feedback synthesis from investors, accelerator mentors, and existing clients
🧠 Insight
Users were frustrated with fragmented tools and manual workflows—they needed one place to manage ad audiences, campaigns, and tracking in sync with Twitter’s platform.
🔍 Discovery & Market Research
To validate the opportunity and identify key differentiators, I conducted:
Demo calls with competitors and related products
Ad management platforms (e.g., Meta Ads Manager, Twitter Ads, Google Ads)
Marketing automation tools (e.g., HubSpot, Mailchimp, ActiveCampaign)
Customer Data Platforms (CDPs) (e.g., Segment, Amplitude, 神策數據)
Growth marketing tools (e.g., Branch, AppsFlyer, Mixpanel)
Web3 marketing dashboards (e.g., DappRadar, Galxe, Zapper)
Analysis of public customer reviews from G2 and X
Feedback synthesis from investors, accelerator mentors, and existing clients
🧠 Insight
Users were frustrated with fragmented tools and manual workflows—they needed one place to manage ad audiences, campaigns, and tracking in sync with Twitter’s platform.
🔍 Discovery & Market Research
To validate the opportunity and identify key differentiators, I conducted:
Demo calls with competitors and related products
Ad management platforms (e.g., Meta Ads Manager, Twitter Ads, Google Ads)
Marketing automation tools (e.g., HubSpot, Mailchimp, ActiveCampaign)
Customer Data Platforms (CDPs) (e.g., Segment, Amplitude, 神策數據)
Growth marketing tools (e.g., Branch, AppsFlyer, Mixpanel)
Web3 marketing dashboards (e.g., DappRadar, Galxe, Zapper)
Analysis of public customer reviews from G2 and X
Feedback synthesis from investors, accelerator mentors, and existing clients
🧠 Insight
Users were frustrated with fragmented tools and manual workflows—they needed one place to manage ad audiences, campaigns, and tracking in sync with Twitter’s platform.
📊 Feature Feasibility Evaluation
Before moving forward, we evaluated the technical and business feasibility of each feature to ensure we were building something valuable and achievable.
📊 Feature Feasibility Evaluation
Before moving forward, we evaluated the technical and business feasibility of each feature to ensure we were building something valuable and achievable.
📊 Feature Feasibility Evaluation
Before moving forward, we evaluated the technical and business feasibility of each feature to ensure we were building something valuable and achievable.
🧪 Prototyping & Testing
With a clear sense of user needs, I translated workflows into low-fidelity wireframes and iterated fast with internal and external feedback.
Key Flows:
Select Cohort – Define audience filters across wallets, behaviors, and social metrics
Assign to Twitter Audience – Sync directly with Twitter Ads Manager
Launch & Monitor Campaign – Track conversions and engagement
Rather than a Figma prototype, I partnered with our developer to build a live, interactive version that clients could test hands-on—paired with screen recordings to identify and optimize key friction points in each round.
🧪 Prototyping & Testing
With a clear sense of user needs, I translated workflows into low-fidelity wireframes and iterated fast with internal and external feedback.
Key Flows:
Select Cohort – Define audience filters across wallets, behaviors, and social metrics
Assign to Twitter Audience – Sync directly with Twitter Ads Manager
Launch & Monitor Campaign – Track conversions and engagement
Rather than a Figma prototype, I partnered with our developer to build a live, interactive version that clients could test hands-on—paired with screen recordings to identify and optimize key friction points in each round.
🧪 Prototyping & Testing
With a clear sense of user needs, I translated workflows into low-fidelity wireframes and iterated fast with internal and external feedback.
Key Flows:
Select Cohort – Define audience filters across wallets, behaviors, and social metrics
Assign to Twitter Audience – Sync directly with Twitter Ads Manager
Launch & Monitor Campaign – Track conversions and engagement
Rather than a Figma prototype, I partnered with our developer to build a live, interactive version that clients could test hands-on—paired with screen recordings to identify and optimize key friction points in each round.
🎛️ Iterations - Filter UI Iterations
One of the most complex pieces was building a dynamic filter system that supported "AND/OR" logic with multiple nested conditions.
Label clarity
Visual hierarchy for nested logic
Horizontal Layout Shift: Switched from vertical stacking to a horizontal scroll to save space and improve usability on limited screens.
Improved Scannability: Designed filters to be scrollable and chunked logically—making it easier for users to scan and adjust complex conditions.
Result
A flexible filter UI that clients called “surprisingly easy” despite its depth.
🎛️ Iterations - Filter UI Iterations
One of the most complex pieces was building a dynamic filter system that supported "AND/OR" logic with multiple nested conditions.
Label clarity
Visual hierarchy for nested logic
Horizontal Layout Shift: Switched from vertical stacking to a horizontal scroll to save space and improve usability on limited screens.
Improved Scannability: Designed filters to be scrollable and chunked logically—making it easier for users to scan and adjust complex conditions.
Result
A flexible filter UI that clients called “surprisingly easy” despite its depth.
🎛️ Iterations - Filter UI Iterations
One of the most complex pieces was building a dynamic filter system that supported "AND/OR" logic with multiple nested conditions.
Label clarity
Visual hierarchy for nested logic
Horizontal Layout Shift: Switched from vertical stacking to a horizontal scroll to save space and improve usability on limited screens.
Improved Scannability: Designed filters to be scrollable and chunked logically—making it easier for users to scan and adjust complex conditions.
Result
A flexible filter UI that clients called “surprisingly easy” despite its depth.
🧱 Design System & Branding
As the MVP matured, I created a design system to ensure visual consistency and streamline developer handoff.
Created a scalable design library to speed up development and support future features
Built atomic components (cards, filters, inputs) for easy reuse
Applied a WCAG AA-compliant color palette for accessibility
Developed a clean, futuristic brand aesthetic aligned with Web3 culture
Used MidJourney to generate custom 3D graphics and visual inspiration
👉 Read more on my blog: How to Choose the Right Design Library and Collaborate Smoothly with Developers
🧱 Design System & Branding
As the MVP matured, I created a design system to ensure visual consistency and streamline developer handoff.
Created a scalable design library to speed up development and support future features
Built atomic components (cards, filters, inputs) for easy reuse
Applied a WCAG AA-compliant color palette for accessibility
Developed a clean, futuristic brand aesthetic aligned with Web3 culture
Used MidJourney to generate custom 3D graphics and visual inspiration
👉 Read more on my blog: How to Choose the Right Design Library and Collaborate Smoothly with Developers
🧱 Design System & Branding
As the MVP matured, I created a design system to ensure visual consistency and streamline developer handoff.
Created a scalable design library to speed up development and support future features
Built atomic components (cards, filters, inputs) for easy reuse
Applied a WCAG AA-compliant color palette for accessibility
Developed a clean, futuristic brand aesthetic aligned with Web3 culture
Used MidJourney to generate custom 3D graphics and visual inspiration
👉 Read more on my blog: How to Choose the Right Design Library and Collaborate Smoothly with Developers
🚀 Results
✅ Live prototype tested with 8 clients
✅ Reduced onboarding time from 45 mins (manual) → under 10 mins
✅ Improved campaign setup success rate by 70%
✅ Helped the team close 5 new pilots with scalable UI
✅ Contributed to the company securing investment following the MVP launch
🔗 Read the announcement
🚀 Results
✅ Live prototype tested with 8 clients
✅ Reduced onboarding time from 45 mins (manual) → under 10 mins
✅ Improved campaign setup success rate by 70%
✅ Helped the team close 5 new pilots with scalable UI
✅ Contributed to the company securing investment following the MVP launch
🔗 Read the announcement
🚀 Results
✅ Live prototype tested with 8 clients
✅ Reduced onboarding time from 45 mins (manual) → under 10 mins
✅ Improved campaign setup success rate by 70%
✅ Helped the team close 5 new pilots with scalable UI
✅ Contributed to the company securing investment following the MVP launch
🔗 Read the announcement
📌 Next Up
There’s another big chapter we haven’t covered yet—our first pivot, launching on Product Hunt, and building a new product extension focused on influencer marketing.
That story belongs to our next case study: Influencer Matcher.
Coming soon—stay tuned!
📌 Next Up
There’s another big chapter we haven’t covered yet—our first pivot, launching on Product Hunt, and building a new product extension focused on influencer marketing.
That story belongs to our next case study: Influencer Matcher.
Coming soon—stay tuned!
📌 Next Up
There’s another big chapter we haven’t covered yet—our first pivot, launching on Product Hunt, and building a new product extension focused on influencer marketing.
That story belongs to our next case study: Influencer Matcher.
Coming soon—stay tuned!